exe Night club — season opening & social media direction
descirption
EXE Nightclub, a leading destination for music and nightlife in Sofia, stands out with its vibrant programming and distinct philosophy. Hosting over 100 international DJs, producers, and live acts, EXE operates three dynamic nights each week.
Every September, EXE marks its season opening with a signature poster. This year, I was invited to collaborate on this important piece, working closely with the club’s creator.
Another objective for this project was to establish an artistic direction and visual system for EXE’s upcoming season on social media. Each week, EXE posts its party program on Instagram, requiring three distinct posters for Ethno House, Techno, and Pop music. The goal was to create a 3D design system that was both visually attractive and straightforward to maintain, ensuring efficiency without compromising creativity.
However, the design direction for social media was not put in use. Only the Season Opening poster was uplaoded.
Client
EXE Club
Year
2024
Category
3D Design
The Season Opening Poster
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Styling the number "7"
We experimented with a variety of different styles for the "7" element in the design. We wanted to achieve a visual which was not done by the club before.
Creating a Visual System for Social Media
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The different party themes
The challenge was in the uniqueness of each party theme—Ethno House, Techno, and Pop music. I aimed to design 3D elements that were abstract yet iconic, capturing the essence of each theme while maintaining visual cohesion across the season. Through extensive testing, I explored color schemes, elements, and compositions that would align with EXE’s bold identity and appeal to their audience.
Integrating VR Sculpting into the Process
As part of the creative exploration, I incorporated VR sculpting, a technique I’ve been experimenting with extensively. This allowed me to craft intricate and intriguing sculptures that added depth and character to the visual system. The result was a set of dynamic, memorable 3D elements that seamlessly represented the diversity of EXE’s weekly events.
Design Layout 1 ↴
A simple and straightforward approach. In the images below I showcase how the layout works with different 3D Graphics.
Design Layout 2 ↴
In this version of the design the concept is to include more information about the party and the club itself. During my research I've discovered that EXE has it's own codex, so I included parts from it in the design.
⬑ Some of the early motion tests with the EXE logo. ⬏
Here I combined all the designs and experiments I created. I used it to showcase the versatile range of design directions I came up with during the discovery process. The video served as a process reel to be presented in front of the client.